Television advertising remains a critical part of a major motion picture’s budget and Paramount is leading quite the campaign for The Last Knight, according to Variety:
Ads placed for the fifth installment of the toy-spawned movie franchise had an estimated media value of $7.34 million through Sunday for 992 national ad airings across 38 networks.
Paramount appears to be targeting a millennial-skewing audience, with key ad placements during both “Tosh.0” and “The Amazing World of Gumball,” as well as during the NBA Finals.
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