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From the business side of Hasbro comes an Ad Week article about their transformation into a modern toymaker and advertiser.
Details gleaned from the piece include:
The company has, during the last four years, incrementally grown sales by nearly $1 billion, hitting $5 billion in 2016 for the first time in its 93-year history.
Hasbro’s makeover has involved plenty of social, running ads and creating audiences on Facebook, Instagram, Twitter, YouTube and Snapchat. What’s more, it’s ramped up its content game online and offline.
For the upcoming release of Transformer: The Last Knight movie, it’s working nationwide with Walmart to create experiential store tours as well as digital activations.
For social, Hasbro has largely focused on Facebook, and its seven core brands—Transformers, G.I. Joe, Nerf, Monopoly, My Little Pony, Magic: The Gathering and Play-Doh—have used a series of interactive campaigns to attract 20 million fans.
How do you think that Hasbro is doing with its overall marketing? Do you participate in Hasbro’s Facebook campaigns? Join the discussion on the 2005 boards!
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