Couple of months ago David Henderson, the newly appointed UK & Ireland Country Manager briefly talked to the Press about Hasbro’s Future Plans in the UK. Despite the fact that they missed this year’s London Toy Fair, the company is getting ready for their presence at Brand Licensing Europe 2016…. and it’s big.
Hasbro is poised to feature the biggest stall at this years show in London (3X bigger than previous years). Opposing this, is their rival Mattel who will also showcase a huge stall with their upcoming plans. Both companies are making a big scene in the UK with Transformers: The Last Knight and Max Steel: The Movie respectively. Both movies are shot in the United Kingdom and will fight for the Action Movie Toy Market of the said region.
Speaking to the press Bryony Bouyer, senior vice president of global category management and integrated marketing for Hasbro stated:
“Hasbro has a robust – and rapidly growing – presence in the entertainment industry. Our iconic brands like My Little Pony and Transformers are brought to life through mobile apps, social media, television, music, feature films and many more. Storytelling is behind everything we do at Hasbro, and Licensing Expo attendees can get a glimpse into our iconic characters and brand stories.”
We are yet to hear what Hasbro will showcase but rest assured Transformers 5 will be there in some form.
Brand Licensing Europe 2016 will take place on October 11th at the London Olympia Hall. You can check out our 2015 coverage, right here.
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