Back in March, we revealed to you a new initiative by Hasbro to promote the products they develop and distribute.
Akuna Matata, the creative agency behind Hasbro’s Factory Of Wonder (also known as Hasbro Brand & Licencing Show), has revealed footage from the first event held in UK. From the looks of things, it has indeed turned out to be a delightful event filled with music, dancing and product showcase featuring Hasbro brands including Transformers.
The agency also revealed more tour locations and it seems as though the show is planning to go worldwide:
“Next dates: Madrid, Frankfurt, Milan, Paris & more to come…”
For those who do not know, Hasbro’s Factory Of Wonder is a tradeshow aimed at Investors and prospective Licence-Holders. It brings together all of Hasbro’s brands under one roof and celebrates the joy and wonder.
Not too long ago it was also revealed that Hasbro maybe planning a similar convention to Fans instead of Investors. If it turn out to be a reality, then Hasbro’s Factory Of Wonder may provide an indication of what to expect during the event.
You can check out the video from Akuna Matata (” ♫ What a wonderful phrase!!! ♫” Heh), after the jump. We also mirrored several photos from the event thanks to photographer Andrea Giacomelli.
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